Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Softlips Launches The Cube - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry

Softlips Launches The Cube

The brand's new round lip balm package is sure to attract attention.

Author Image

By: Jamie Matusow

Editor-in-Chief

Softlips has launched a new cube-shaped package – with a dome-shaped lip balm inside. Users just lift up the square lid, and apply.

The product is even named after its package – it’s called The Softlips Cube. It’s sure to attract attention on the shelves of mass merchandisers like Walgreen’s, where it retails for approximately $3.49 – in pomegranate blueberry, fresh mint and vanilla bean flavors.

The modern, square package is made from clear plastic – resembling glass, or an ice cube. I think it looks innovative – and beautiful – but I’m just not sure how well it would fit into a jeans pocket. (Although fans of EOS‘ egg-shaped lip balm never seemed to have an issue with this.)

Katherine Tocheff, director of marketing, Lip Care, The Mentholatum Company, said:

“In 1992, Softlips launched its first lip balm targeting women with its unique slim stick packaging and flavorful formulas. Softlips Cube is a natural evolution, a stylish multi-functional lip balm for women who are always on the lookout for new exciting lip care products.”

The balm is formulated with the brand’s 5-in-1 “lip perfecting technology” to hydrate, replenish, smooth, and protect with SPF 15.

View a larger photo.

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters